Sunday, 27 December 2009

Sweet Sweets Sweets

Running an online business is hard. Everyone is trying to get the first page of google and be somewhere at the top of the page. SEO companies charge a lot of money to aid in this but it comes down to a lot of hard work and time. Companies like Chameleon Web Services in Birmingham having been doing SEO for Birmingham based business outlets. Starting off by choosing the right name and then submitting the site to all the search engines and then optimising each page.

Special chosen keywords that are specific to each business are used to ensure the Google position is achieved for the desired search terms within Google. Sometime keywords that you think are perfect for the website are not and this is what Birmingham based Chameleon Web Design Services do best. Looking at specfic search engine information provided by Google to choose the right keywording.

The targeted words are then monitored and checked on the site for keyword density. This is another park of keyword importance. Keyword density shows you how many times the choosen keyword appears on the site and how dense the word is in relationship to the other words on the site.

Choosing a Title tag for the site is also important and this is something that the Birmingham based Chameleon Web Design Services team look at to ensure the title is both pleasing for the human eye but also for the search engine robots.

The Birmingham Web Design company Chameleon Web Design Services have taken a Sweet Shop in Studley to become an online sweet shop success story. The company Sweet Heaven which sells British Traditional Old Fashion Sweets started there online business in July 2009. The project was something that Sweet Heaven the Retro Sweet Shop Online needed to work as the customers in the Studley sweet shop itself were slowly spending less and less.

The keywords sweets, retro sweets, traditional sweets, were all chosen as there specific keywords and this is proved a difficult task as there are a lot of online sweet shops that all want to be top of sweets when you search sweets in google.

They sell sweets for Weddings, Birthdays, Partys, Christmas and Hallloween. This had to be taken into account to enable Sweet Heaven to be top of google for there specific choosen keywords with the events such as Valentines included.

They sell a wide range of retro sweets such as Minty, Chocolate, Retro & Candy, Sugar Free, Sherbet, Lollies,Cough Sweets, Liquorice, Gum & Jelly, Coconut, Toffee & Fudge, Bonbons, Nutty & Gifts.

To be top of Google for a section such as sweets is going to be a difficult task but one that Chameleon took on as a major project.

The strategy to be top of google for sweets was to use PPC Adwords to help get the sales coming in whilst the work was carried out in the background and then to turn off the advertising campaigns.

Sweet Heaven were spending to be top of Sweets in the Google Adwords over £150 a day at the start but now spend less than £50.

The traffic to Sweet Heaven is on average over 1000 people a day. This is a good start but we can see the future doubling this.

Using our Google knowledge we know that Sweets online is a rising trend and that retro sweets uk is a very popular search term as is retro sweets online and retro sweets hamper. Retro Sweets gifts and retro sweets gift is also on the rise and retro chocolate and retro candy is also on the up.

Also on the rise is tia sweets, Kari sweets, indian sweets and swisher sweets.

Everone is searching for free sweets and free sweets is something that companys cannot afford to do.

So one last note: Sweets, sweets, and more sweets goto Sweet Heaven, The Traditional Old Fashion Retro Sweet Shop.

Sunday, 22 November 2009

Chameleon Web Design Services in Birmingham

Web Design, SEO & Google AdWords Management

Why compromise on quality?

Just pay less for it!

We are a Midlands based bespoke internet web design company based in Birmingham West Midlands and have been offering a wide variety of websites to various public sector individuals and commercial companies for the last few years.

Why wait 6 months for the new printed Yellow Pages to advertise your latest service or product when with the Internet we can do it in hours. Chameleon Web Design is able to turn around a new product idea into a designed website showing customers exactly you want in a very short time.

The Internet is far more immediate than any directory or weekly paper could ever be. With the Internet you can put as much, or as little, information as you want. If you sell another company's product's and they have a Web site, your Web pages can link to their site to give a comprehensive picture of the goods you sell.

We have different packages, standard, eCommerce, Web Maintenance Solutions and Templates.

If you require a standard web site consisting of only a few pages then our prices are very competitive starting at only �299.

If you require a site thats design intesive or large in page sizes, then costs vary, but our prices are the cheapest in the West Midlands.

If you require an eCommerce website then we recommend using Actinic Software the UK's foremost developer of ecommerce products for small and medium businesses.

Actinic software offers ease of use, flexibility and security with all the features needed to maintain and manage a successful online store.

Actinic Catalog is widely regarded as the best value ecommerce package available. It installs on your PC, uploads your complete store to an Actinic server or the web host of your choice.

Price for Actinic Software start at only �399.00 + VAT

When choosing which web design company to use, the design aspect can play an important role in the success of your online presence.

We employ graphic and web designers who together produce great designs

Our websites are bespoke and will give you the individual look you need. Is is good to see your competitors sites and when decided what you want you should tell us the site you like and dislike for us to understand what you vision is.

Chameleon Web Services Search Engine Optimisation program will help get you the traffic you require.

Having a good looking website is great if you want to show your friends, but one that actually attracts real customers is a seperate job. If your website is not well positioned in search engines for key phrases your site is virtually invisible.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to your web site from search engines search results.

Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.

SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Google AdWords can be the most important part your advertising and can be cheapest form of advertising you run. But in the wrong hands however, it can be a total waste of time and money. Chameleon Web Services manage clients Adwords accounts and have successfully lowered expenditure and increased targeted traffic and sales.

Our AdWords Manangement services have allowed clients to reap the benefits of the AdWords system, whilst lowering costs, increasing traffic providing improved results by fine tuning the AdWords improving ROI giving increased profits.

We manage all aspects of your Google AdWords account. Starting by identifying the aims of your campaign/s, and then handled the keywords to target the audience you require. We can work to any budget no matter how large or small that is. We have tracking on all the ads as an ongoing concern and monitor every visitor to your site.

Our pricing for the Google AdWords package depends on your specific requirements. If you are paying currently for an AdWords package we can recommend that we can reduce the cost you are paying and increase traffic. This reduced costs pays us and the increased traffic put more money in your pocket.

The benefits of using Chameleon Google AdWords Campaign management is to free up your time, as time is money, Your Adwords Campaigns will run by Professionals, Reduce your overal spend, achieve low cost targeted traffic, recieve montly reports to show how efficient the AdsWords Campaign is running, have confidence that your Google AdWords campaign is being professionaly Budget Managed, specific Keyword research and optmisation to increase sales and lower advertising costs.