Running an online business is hard. Everyone is trying to get the first page of google and be somewhere at the top of the page. SEO companies charge a lot of money to aid in this but it comes down to a lot of hard work and time. Companies like Chameleon Web Services in Birmingham having been doing SEO for Birmingham based business outlets. Starting off by choosing the right name and then submitting the site to all the search engines and then optimising each page.
Special chosen keywords that are specific to each business are used to ensure the Google position is achieved for the desired search terms within Google. Sometime keywords that you think are perfect for the website are not and this is what Birmingham based Chameleon Web Design Services do best. Looking at specfic search engine information provided by Google to choose the right keywording.
The targeted words are then monitored and checked on the site for keyword density. This is another park of keyword importance. Keyword density shows you how many times the choosen keyword appears on the site and how dense the word is in relationship to the other words on the site.
Choosing a Title tag for the site is also important and this is something that the Birmingham based Chameleon Web Design Services team look at to ensure the title is both pleasing for the human eye but also for the search engine robots.
The Birmingham Web Design company Chameleon Web Design Services have taken a Sweet Shop in Studley to become an online sweet shop success story. The company Sweet Heaven which sells British Traditional Old Fashion Sweets started there online business in July 2009. The project was something that Sweet Heaven the Retro Sweet Shop Online needed to work as the customers in the Studley sweet shop itself were slowly spending less and less.
The keywords sweets, retro sweets, traditional sweets, were all chosen as there specific keywords and this is proved a difficult task as there are a lot of online sweet shops that all want to be top of sweets when you search sweets in google.
They sell sweets for Weddings, Birthdays, Partys, Christmas and Hallloween. This had to be taken into account to enable Sweet Heaven to be top of google for there specific choosen keywords with the events such as Valentines included.
They sell a wide range of retro sweets such as Minty, Chocolate, Retro & Candy, Sugar Free, Sherbet, Lollies,Cough Sweets, Liquorice, Gum & Jelly, Coconut, Toffee & Fudge, Bonbons, Nutty & Gifts.
To be top of Google for a section such as sweets is going to be a difficult task but one that Chameleon took on as a major project.
The strategy to be top of google for sweets was to use PPC Adwords to help get the sales coming in whilst the work was carried out in the background and then to turn off the advertising campaigns.
Sweet Heaven were spending to be top of Sweets in the Google Adwords over £150 a day at the start but now spend less than £50.
The traffic to Sweet Heaven is on average over 1000 people a day. This is a good start but we can see the future doubling this.
Using our Google knowledge we know that Sweets online is a rising trend and that retro sweets uk is a very popular search term as is retro sweets online and retro sweets hamper. Retro Sweets gifts and retro sweets gift is also on the rise and retro chocolate and retro candy is also on the up.
Also on the rise is tia sweets, Kari sweets, indian sweets and swisher sweets.
Everone is searching for free sweets and free sweets is something that companys cannot afford to do.
So one last note: Sweets, sweets, and more sweets goto Sweet Heaven, The Traditional Old Fashion Retro Sweet Shop.
